In The Press: The No. 1 Word Successful Women Use to Elevate Their Brand at Work

Whether you’re conscious of it or not, you have a personal brand. In a professional environment, you promote your unique brand through words and actions. As a result, whether in an office or in a meeting, the things you say and do create a perception that can either help or hurt your professional career. Accordingly, being intentional with the words you use matters. 


If you are working on developing your own professional brand, the number one word that you should use is “why.”

Read the rest of Laurel's article with Fairygodboss here.

Back to List

This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on the website and other media. To find out more about the cookies we use, see our Privacy Policy.